A fast-growing retail store had multiple warehouses and needed a system to streamline stock across location. Customers from different regions warranted localized pricing and currency support. They needed a mobile friendly e-commerce online store with unique branding without compromising quality, and at an accelerated pace to enhance customer engagement, conversions and scale operations.

 MyImaginity collaborated with the customer and stakeholders to establish the strategy, roadmap, prioritization of features and developed a custom responsive E-Commerce website leveraging Shopify, tailored to their brand identity, along with multi-inventory management and multi-currency payment integration for global expansion.




Challenge:

Scaling E-Commerce Success with MyImaginity

Case Study:Scaling E-Commerce Success with MyImaginity

MyImaginity's expertise in RCM outsourcing for clinics, Practice management support, Medical coding and charge entry, Insurance Verification Check Services along with RCM audit and reporting tools, RCM KPIs and benchmarks transformed the client's operations, resulting in improved financial performance and operational efficiency. With a commitment to Secure PHI management, and leveraging upon our offshore medical billing support, global healthcare delivery model and robust Healthcare data analytics, MyImaginity continues to be a premier partner for healthcare providers seeking medical billing support and revenue optimization.

Conclusion

Managing a healthcare practice comes with countless complexities, especially when billing inefficiencies, high accounts receivable (A/R) aging, and frequent claim denials disrupt financial performance. Without streamlined reporting and proactive management, these challenges can lead to revenue leakage and operational bottlenecks. Our client, a local healthcare practice, faced several challenges, including: <ul> <li>Inefficient billing processes leading to revenue leakage.</li> <li>High accounts receivable (A/R) aging.</li> <li>Frequent claim denials and rejections.</li> <li>Inconsistent and delayed reporting.</li> <li>Inadequate support for practice management and office maintenance.</li> </ul> Faced with these hurdles, the healthcare practice turned to MyImaginity for a solution—leveraging Revenue Cycle Management Services (RCM) to optimize medical billing solutions, reduce A/R aging, improve collection rates and enhance financial efficiency.

MyImaginity partnered with the healthcare practice to offer Revenue Cycle Management Services including Medical Billing, Practice Management, PHI Management, Collections & Claims Management as well as education on improving billing workflow and reducing claim denials in small practices. MyImaginity implemented the following strategies: <h6>1. Efficient Billing and Revenue Cycle Management:</h6> <ul> <li>Implemented HIPAA-compliant billing. Increased collections by 15-20%.</li> <li>Improved Accounts Receivable recovery by decreasing aging of A/R to 60 days or less.</li> <li>Healthcare claim denial management helped reduced denials and rejections to less than 5%.</li> <li>Converted 25-30% of old outstanding into payments.</li> </ul> <h6>2. Comprehensive Practice Management:</h6> <ul> <li>Provided appointment scheduling, approvals & coverage verification, patient registration, medical coding, and charges entry.</li> <li>Ensured timely delivery with a 12-hour turnaround time on billing and posting.</li> </ul> <h6>3. Customer-Centric Approach:</h6> <ul> <li>Delivered customized solutions tailored to specific requirements.</li> <li>Generated pre-formatted, customized reports for clients.</li> <li>Focused on building strong client relationships through superior service delivery and a global delivery model.</li> </ul> <h6>4. Global Delivery Capabilities:</h6> <ul> <li>Leveraged network of associates established globally; providing strategic augmentation with development centers in the USA and India.</li> <li>Ensured data security with HIPAA compliance, and client-specific security measures.</li> </ul> <h6>5. Quality Assurance and Data Security:</h6> <ul> <li>Ensured total quality management for healthcare compliance solutions.</li> <li>Implemented RCM audit and reporting tools.</li> </ul>

Challenge

RCM Outsourcing Done Right: MyImaginity's Global Approach to Healthcare Billing Efficiency

The implementation of MyImaginity services led to significant improvements in the healthcare practice's revenue cycle management: <ul> <li>Increased overall collections by 20%.</li> <li>Reduced A/R aging to an average of 45 days.</li> <li>Achieved a 98% resolution rate for claim denials.</li> <li>Improved reporting accuracy and timeliness, providing clients with actionable insights.</li> <li>Enhanced customer satisfaction with 24/7 support and comprehensive solutions.</li> </ul>

Results

Case Study: RCM Outsourcing Done Right: MyImaginity's Global Approach to Healthcare Billing Efficiency

While companies invest significantly in Digital Marketing Services, several challenges make it difficult for small to medium-sized businesses (SMBs) to get maximum benefit: •	Fragmented marketing data stored across multiple platforms leads to inefficient analysis. •	Lack of unified reporting makes it difficult to track performance across various digital channels. •	Complex data interpretation typically requires manual effort and specialized skills. •	Inability to make data-driven decisions result in missed opportunities for optimization.

 To address these challenges, MyImaginity developed a cloud-based digital marketing analytics portal, specifically designed to integrate multiple marketing data sources and provide advanced analytics with Power BI visualization.



Boosting Growth with Cloud-BasedDigital Marketing Analytics

Case Study:Boosting Growth with Cloud-Based Digital Marketing Analytics

Managing a remote workforce comes with unique hurdles - ensuring seamless communication, accurate tracking of tasks, and efficient handling of leave requests. Prior to implementing the Team Track Application, the customer faced the following challenges: •	Data Management: Maintaining accurate and secure records for employees and projects was complex and inefficient. •	Leave Requests & Approvals: Manual processing led to delays and miscommunication. •	Daily Activity Tracking: Employees lacked a simple, structured way to log their progress and report their work.

 To streamline operations and boost productivity, MyImaginity leveraged upon the power of Cloud and robust data management principles, integrated the Team Track Application with disparate sources and introduced automation features:



Case Study:Transforming Remote Teams:A Smarter Approach to Collaboration & Efficiency

Case Study:Transforming Remote Teams:A Smarter Approach to Collaboration & Efficiency

blogTO, a popular platform showcasing the best of Toronto, wanted to extend its reach by offering a seamless user experience for mobile users. Their existing website provided a wealth of information, but it wasn't optimized for on-the-go exploration.

 blogTO partnered with a UX design firm like MyImaginity to create a user-friendly and engaging mobile app. MyImaginity's expertise likely played a role in the following aspects:



Toronto to Mobile Users with Award-Winning App Design

Case Study - Bringing the Best of Toronto to Mobile Users with Award-Winning App Design

A mid-sized retail company was facing significant challenges with online visibility, brand awareness, customer engagement, and conversion rates. Further investigation suggested: •	Low organic traffic due to ineffective SEO practices. •	Inconsistent social media engagement, limiting customer reach. •	High ad spend with minimal ROI, making paid campaigns inefficient. •	Lack of performance tracking, hindering optimization efforts.

 MyImaginity developed a comprehensive digital marketing strategy focusing on:



Unlocking growth with MyImaginity’s Digital Marketing Services

Case Study:Unlocking growth with MyImaginity’s Digital Marketing Services

In the retail world, products are the foundation, but a truly successful experience hinges on how customers interact with them. Unata, a company focused on revolutionizing retail experiences, recognized this need, particularly within the grocery sector. However, understanding how users engage with products both in-store and at home remained a challenge.

Unata partnered with a UX design firm like MyImaginity to delve deep into user behavior. MyImaginity's expertise came into play through: 

Unata Drives Data-Driven Retail Experiences with User-Centric Design

Case Study - Unata Drives Data-Driven Retail Experiences with User-Centric Design

AB InBev, a brewing giant with a network of independent breweries, faced limitations due to a decentralized data infrastructure. This made it difficult to gain a holistic view of their operations and customer behavior, hindering efficient decision-making and growth.

 MyImaginity turned to the power of Artificial Intelligence (AI) to develop a robust home valuation system. Here's how they leveraged AI:

AB InBev Leverages Digital Transformation to Drive Growth

Case Study - AB InBev Leverages Digital Transformation and Data Analytics to Drive Growth

Imagine searching for an Airbnb with a pool but wading through countless listings that lack this key feature. This was a common pain point for Airbnb users, and for the platform itself. With over 4 million listings and limited reliance on standardized tagging, finding the perfect stay often involved extensive browsing. Airbnb needed a solution to automatically categorize listings based on their photos, improving search accuracy and user experience. Manually tagging this vast volume of images was simply impractical and inefficient.

 Enter Artificial Intelligence (AI). MyImaginity recognized the power of AI to analyze user behavior and make highly personalized recommendations. They embarked on a journey to develop complex machine learning algorithms that could predict a user's next favorite show. Here's a breakdown of the solution: 

Airbnb Categorizes Listings withImage Recognition

Case Study - Airbnb Categorizes Listings with Image Recognition

For homeowners and potential buyers, accurate home valuation is critical. In the competitive world of real estate, a trusted platform for estimating property values can be a game-changer. Zillow, a leading real estate platform, understood this challenge. However, traditional valuation methods often relied on limited data points and subjective assessments, leading to inconsistencies and a potential lack of trust from users. To solidify their position and empower users, Zillow needed a more sophisticated and dependable method for estimating home values.

 Zillow turned to the power of Artificial Intelligence (AI) to develop a robust home valuation system. Here's how they leveraged AI:



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We're here to help